14 February 2019
Marketing tech (MarTech) and Advertising tech (AdTech) are two extremely powerful industries, with startups in the area racing to transform the future of digital marketing and brand advertising.
Research by accounting network MooreStephens estimates that the MarTech industries of the UK and US combined are worth $34.3 billion (£26.43 billion). It also revealed that 46 percent of UK businesses are drawn to invest in MarTech.
This list showcases UK startups in this area that can help marketing teams improve their productivity and the reach of their campaigns.
DataSine is a London-based, AI-enabled martech startup that lets businesses personalise their marketing communication at scale. Machine learning is employed by the company to gain a greater understanding of customers and deliver more targeted ad content.
At present, the company has partnered with BNP Paribas, Hello bank! Belgium, and Tinkoff Bank.
A statement on the site from CEO, Igor Volzhanin illustrates the motivation behind setting up the company in 2015: “Like many companies, DataSine was born out of a personal bête noire. I was tired of receiving generic marketing emails that didn’t resonate with me and where it was clear no effort had been made to understand me as an individual. Inspired by my PhD in Psychology and Computer Science, I set out to change this and created DataSine.”
In February 2019, the company announced that it had secured £4 million in series A funding.